Personal Digital Branding
Craft your online identity and attract opportunities.
Course Overview
In 2025, your personal brand is your new resume. This course teaches you how to intentionally build a professional online presence that showcases your expertise, values, and skills. We'll move beyond "posting online" and teach you a strategy to build authority, network effectively, and have recruiters and clients come to *you*.
What You Will Learn
- How to define your niche and unique value proposition.
- Optimizing your LinkedIn profile to become a "Talent Magnet."
- Fundamentals of content creation (writing, simple graphics, short video).
- Building a simple one-page portfolio to showcase your work.
- Strategies for networking online without being salesy.
- Managing your online reputation and digital footprint.
Course Structure
Weeks 1-2: Foundation (Defining Your Brand, LinkedIn Mastery)
Weeks 3-4: Content & Creation (Content Strategy, Writing for Web, Canva Basics)
Weeks 5-6: Networking & Portfolio (Building a Portfolio, Networking Strategy, Final Project)
Who Should Join
- Students who want to build a strong profile before graduation.
- Freelancers and consultants looking to attract more clients.
- Professionals who want to be recognized as experts in their field.